MIGRATION WooCommerce 2024

Maju Nutrition
Migrate without loss, gain power

WordPress to Shopify Plus Migration

Web development

SEO & Conversion Optimization

UX/UI Redesign

Maju is an innovative brand that offers a patented method for creating balanced meals and facilitating weight loss, thanks to a unique bowl and a mobile application.

Tamara Agency assisted Maju in migrating their WooCommerce site to Shopify Plus, aiming to improve its stability, performance, and clarify its value proposition around its unique offering.

The Challenges

The WooCommerce site suffered from recurring bugs and slow performance, making daily management complex and dependent on developer intervention.

The value proposition lacked clarity: the product page was not optimized, and the subscription offer as well as the mobile application lacked visibility.

Our mission was to assist Maju in migrating and completely redesigning their site on Shopify Plus, by modernizing the user experience and making their offering more readable.

Our solution

We started with a full site audit to identify the strengths to keep, notably the good conversion rate of the product page, and the weaknesses to correct.

The graphic charter was revitalized with more freshness and vitality, supporting the brand's positive and modern identity.

The offer was clarified with a simplified "How it works" section, a more attractive presentation of subscriptions, and better highlighting of the mobile application.

Finally, the migration to Shopify Plus included comprehensive SEO work, including a redirection plan and DNS optimization, ensuring a smooth transition without loss of visibility.

The Results

The new site now perfectly reflects the Maju universe: faster, more stable, and much more engaging.

A few weeks after its launch, Maju was also featured on the show "Qui veut être mon associé ?" on M6, a media success that confirmed the relevance of the digital repositioning.

01 Dynamicized Graphic Charter

The graphic charter has been revitalised with more freshness and vitality, supporting the brand's positive and modern identity.

02 Clarified and Optimized Offer

The offer has been clarified with a simpler "How it works" section and a more attractive subscription presentation in order to provide a clearer, smoother, and more engaging experience.

03 Content Migration & SEO

SEO work was carried out before, during, and after the migration to preserve the site's visibility and its rankings on Google.

A redirection plan and DNS adjustment ensured a smooth transition to Shopify, with complete subscriber migration without data loss.

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