MIGRATION BEAUTY 2024

Thomas Tuccinardi
E-commerce & showroom united on Shopify

WooCommerce to Shopify Migration

SEO

UX/UI DESIGN

Klaviyo

A renowned colorist, balayage specialist, and hair influencer, Thomas Tuccinardi wanted a website that lived up to his image. Modern, fluid, and capable of bringing together all facets of his activity.

A Dual Digital Challenge

The mission was ambitious: migrating from WordPress to Shopify without SEO loss, while creating a hybrid platform. The site needed to allow for in-salon bookings, offer professional training courses, and showcase a selection of favorite products in an e-shop.

Key project steps:

SEO-friendly migration to Shopify

Post and pre-migration SEO audit preserving SEO.

Complete UX/UI redesign

An elegant and intuitive experience, enhanced with diagnostics to guide each client.

Hybrid site & continuous monitoring

Online booking, high-performance e-shop, and regular maintenance.

01 SEO-friendly migration to Shopify

We migrated the site from WordPress to Shopify while preserving its SEO. The objective: to maintain the visibility already acquired by the brand, secure existing traffic, and ensure a smooth transition to a more powerful platform.

02 Complete UX/UI redesign

We designed a modern, fluid, and premium look that reflects the world of Thomas Tuccinardi, an expert colorist and hair influencer. The user experience was designed to inspire, guide, and showcase his expertise in balayage and professional beauty.

03 Hybrid site: showroom & e-shop

The new site combines online booking for its in-salon services, a training area dedicated to professionals, and an e-shop highlighting its favorite products. An online diagnostic tool helps clients easily find products tailored to their needs, strengthening engagement and conversion.

+45%

From the total of orders

+20%

conversion rate

+30%

From revenue attributed to Klaviyo

"We trusted Tamara Agency with the complete redesign of our website. They immediately understood our expectations and needs, and we are delighted with everything they brought to the table. I wholeheartedly recommend them."

Mary co-founder Thomas TUCCINARDI

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