Diega Paris
Combining performance and fashion refinement
E-commerce migration and redesign on Shopify
The Challenge
The old PrestaShop site no longer reflected the brand's high-end image and lacked fluidity. Diega wanted a more modern, high-performing platform that was true to its fashion identity.
The Solution
Tamara Agency carried out a SEO-friendly migration to Shopify, accompanied by a complete UX/UI redesign.
A sleek design, inspiring lookbooks, and clear hierarchy were developed to showcase the collections and facilitate purchases.
Cross-selling for perfect combinations and an information hierarchy designed to meet all their customers' needs.
The Results
A smooth and elegant Shopify site, perfectly aligned with the Diega universe.
An improved shopping experience and a +98% increase in sales recorded after the redesign.
01 Our Approach
We sought to convey the brand's elegance at every step of the customer journey.
Every design and development decision was guided by the same requirement: to reconcile e-commerce performance with a creative fashion universe.
We designed premium UX/UI mock-ups, true to Diega's identity, and optimized for user experience, browsing speed and conversion.
02 The impact
This new website embodies Diega's digital transformation: a smooth, elegant, and high-performing experience, just like the brand.
The new store recorded a +49% increase in turnover and an increase of over 54% in sales, compared to the same period last year.
Growing trade
starts here
