GR Paris Show
Modernizing the online experience of a premium show
WooCommerce to Shopify Migration and Redesign
The Challenges
Before the redesign, the SalonGR website was based on WooCommerce, with a sub-optimal experience and a digital identity that no longer reflected the salon's level of expertise.
Navigation lacked clarity, the brand universe was underutilized, and the separation between in-salon services and e-commerce was not sufficiently clear.
The user journey was also fragmented: appointment booking, service discovery, and product purchasing were not integrated into a fluid and consistent experience. Finally, the website did not fully showcase the salon's premium positioning and expert approach.
Another key challenge was to evolve the digital branding without breaking from the existing: to propose a modernized and optimized visual direction, while retaining the brand's DNA and ensuring consistency with its established identity.
Our Solution
We carried out a complete migration. We redesigned the entire digital experience to reflect SalonGR's expertise and premium positioning.
The goal: to create a modern, immersive platform that is consistent between the salon and e-commerce.
- Integration of an immersive homepage with a hero video highlighting the salon's world and expertise.
- Immediate emphasis on the brand's two pillars: in-salon services and at-home care via the e-shop.
- Creation of a completely redesigned services page, clearer and more premium, with integration of appointment booking via Planity.
- Development of a "The Salon" page dedicated to SalonGR's history, expertise, and world.
- Complete structuring of the Shopify e-shop, organized by hair type, concerns, and brands for intuitive navigation.
- Highlighting of the booking call-to-action in the header to facilitate conversion to the salon.
- Global modernization of branding and artistic direction to strengthen the high-end image.
The Results
The migration to Shopify allowed SalonGR to achieve a major milestone in its digital presence. The website is now a truly immersive showcase of the salon, combining professional expertise with a seamless e-commerce experience.
The homepage immediately makes an impact with an immersive video that establishes the brand's world. The dual value proposition—in-salon services and at-home care—is now perfectly clear and well-structured.
Appointment booking is simplified and always accessible, while the e-shop benefits from clear and intuitive organization, making it easy to discover products based on hair needs.
This redesign has transformed SalonGR into a coherent, premium, and high-performing digital experience, living up to its expert positioning!
01 An immersive and structured online exhibition experience
The SalonGR Paris website has been completely redesigned to convey the expertise and premium world of the salon online. From the homepage, an immersive video sets the tone and immerses the user in the brand's atmosphere, while immediately showcasing the teams' expertise.
The experience was structured around two clear pillars: in-salon services and at-home hair care. Navigation is smoother, more direct, with simplified access to services and constant emphasis on the booking journey. The integration of Planity allows for quick, intuitive, and accessible appointment booking at any time, directly from the site.
02 Product and service journeys designed to guide and convert
The product and service pages have been fully optimized to improve understanding of the offering and facilitate decision-making.
- On the e-shop side, each product is accompanied by detailed explanatory content, reassurance elements integrated directly into the purchase journey, and recommendations for complementary products to enrich hair routines.
- Services, on the other hand, are clearly organized by type of service (balayage, extensions, treatments, etc.), allowing for quick and intuitive reading. The booking experience has been simplified thanks to Planity, offering the possibility to directly choose your service, time slot, and date in a few clicks, without friction.
A smooth journey, designed to convert while highlighting the salon's expertise.
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