Maison Les Pierres Dorées
Revealing the beauty of skin and body, at every stage of life.
WooCommerce to Shopify Migration and Redesign
The Challenges
The old WooCommerce site did not effectively combine the "salon/treatment services" and online store sections: the architecture was poorly suited, the user journey was not fluid, and the brand's DNA – combining beauty and expertise – was not reflected on the site at all.
It was necessary to preserve existing SEO, while radically changing the UX/UI, without disrupting the customer experience.
The site needed to optimally and coherently integrate both e-commerce functionalities (products, cart, payment), a treatment booking system (via integration with the external platform), two personalized diagnostics (a "skin/body diagnostic" to recommend the right products, and a "treatment diagnostic" to recommend the most suitable treatment), as well as an "Workshops / Events / Tutorials" section.
Our Solution
We've designed a new custom Shopify site, structured to highlight Maison Les Pierres Dorées' two universes — salon expertise and the cosmetic eShop — while ensuring an optimal user journey.
- Complete redesign with a coherent visual identity, inspiring trust, a "home" feel, and professionalism.
- Integration of an e-commerce system for cosmetic products, with detailed product pages (description, benefits, usage instructions, etc.) — each product addresses a specific skin or well-being concern.
- Implementation of two personalized diagnostics:
"Skin / Body" diagnostic to guide clients towards the most suitable products.
"Treatment" diagnostic to recommend the in-salon treatment that meets their needs. - Integration of online treatment booking (with redirection to the booking platform), as well as the option to book a 20-minute video call with the team for personalized advice.
- Addition of a "Tutorials & Workshops / Events" section to enrich the customer experience, offer advice, educational content, and build loyalty.
- Smooth navigation, optimized user journey, clear hierarchy between treatments, products, diagnostics, bookings, and content.
The Results
A unique platform that allows Maison Les Pierres Dorées to increase its sales and turnover with E-shop product sales (+1,700% in 6 months) and that brings together the entire Maison Les Pierres Dorées universe: in-salon treatments, eShop, advice, education.
- Educational and reassuring product sheets — which simplify choice and encourage conversion.
- A personalized diagnostic system that helps customers find exactly what they need, reducing hesitation.
- A redesigned and intuitive navigation: clear access to products, treatments, diagnostics, booking, content.
- A coherent value proposition: beauty expertise + customer support + online sales.
01 A window display that immerses the user in an intimate and refined home
Maison Les Pierres Dorées is not just an institute; it's a place where skin tells its story and reveals its true self.
We have designed a digital showcase that is true to this philosophy: a website that exudes softness, elegance, and the precision of expert care. An interface that naturally guides you through tailor-made treatments, face and body rituals, personalized diagnostics, and high-end cosmetics.
02 Product and diagnostic pages designed to guide, reassure, and convert
Each treatment and product now has a clear, informative, and results-oriented description. The objective: to help the client understand, choose, and envision the results, by emphasizing concrete benefits, key active ingredients, and visible outcomes. Content that builds trust, facilitates decision-making, and encourages action.
Thanks to the two personalized diagnostics integrated into the site, every woman can find in a few clicks what suits her best — whether it's a targeted product or a treatment performed in an institute. A tailored approach that highlights the House's expertise and simplifies the purchasing experience.
Growing trade
starts here
