La doudounerie
From PrestaShop to Shopify: Modernize to Convert Better
PrestaShop to Shopify Migration
An unstable PrestaShop site
The PrestaShop site had numerous technical problems and a lack of reliability, directly impacting sales and daily management.
Lack of brand identity
No product benefits highlighted and no clear storytelling: the brand lacked personality and visual impact.
Design not mobile-friendly
The UX/UI was not designed mobile first, leading to an inconsistent customer experience and a loss of conversion on smartphones.
Challenges
Yvan, the brand's founder, called on Tamara Agency for a complete migration and redesign of his PrestaShop e-commerce site to Shopify.
The solutions
The main objective was to enhance the brand's image and positioning through the design of a new graphic charter that was more modern and consistent with its universe.
It also involved converting social media visitors into buyers, by rethinking the mobile-first UX/UI mockups to offer a fluid and engaging experience, without forgetting SEO in order to preserve and strengthen La Doudounerie's natural referencing during the migration from PrestaShop to Shopify.
"Once the site was delivered, I immediately noticed the difference, both in its ease of use and its conversion rate. Furthermore, in two months, I generated more revenue than I had in a year with my previous online store on Prestashop."
Growing trade
starts here
