Curanderas
Reinventing natural health, 100% dedicated to women
WooCommerce to Shopify Migration and Redesign
The Challenges
Curanderas operated on a less flexible platform (WooCommerce), with recurring technical constraints: display bugs, slowness, difficulties in managing subscriptions, and problems related to highlighting product benefits.
The site did not do justice to the brand's new visual identity, and the user experience was largely improvable, especially in a universe where authenticity and the need for reassurance are paramount.
Moreover, the migration to Shopify represented a major challenge: ensuring a seamless transition without data loss, preserving acquired SEO, and guaranteeing that all modules functioned perfectly in the new environment.
Our Solution
We orchestrated a complete migration to Shopify, adapting Curanderas' modernized branding into a new site that conveys strong values of well-being, naturalness, and especially expertise in the field of female hormonal disorders.
Our approach:
- Complete redesign of the new Shopify store with UX/UI mock-ups adapted to the brand's DNA.
- Seamless integration of subscriptions, with dedicated UX to encourage loyalty.
- Integration of a personalized hormonal diagnostic to guide women in their product choices.
- Highlighting the benefits of the products through enriched product sheets (descriptions, ingredients, results) to reassure and convince customers.
All while ensuring the preservation and improvement of existing SEO to maintain visibility.
The Results
The new site allows Curanderas to fully embody its holistic values and its mission as a French laboratory dedicated to women's natural health.
The redesign allowed for:
- Better highlighting of benefits through detailed and informative product sheets
- Visible integration of testimonials and social proof to build trust
- Clear and accessible implementation of subscriptions
- Navigation structured by issues ("Menstruation & Cycle", "Hormonal Imbalances", etc.)
- An intuitive menu with key sections ("Advice", "The brand", "My hormonal diagnosis").
This new version of the site finally provides Curanderas with a platform that matches its identity: expert, committed, and focused on supporting women, with a fluid experience that supports conversion as much as education and loyalty.
01 A showcase that tells your story
A completely redesigned homepage to reflect Curanderas' holistic world. The design highlights product ranges and their benefits from the very first visuals. Sections are organized to naturally guide the visitor: focusing on key issues, highlighting testimonials, and providing clear access to educational content. The whole creates an engaging and fluid experience, reflecting the brand's medical expertise and natural approach.
02 Product sheets that reassure and address women's concerns
Detailed product pages, focusing on the benefits and efficacy of Curanderas' natural formulas. Each product sheet presents the ingredients, expected results, and usage tips, accompanied by customer testimonials and social proof. These educational and immersive contents build trust, guide customers in their choices, and promote conversion.
"A smooth and highly professional migration from Woocommerce to Shopify. Tamara Agency knows its business, is reassuring, and most importantly, delivers its work on time, with excellent presence and responsiveness. Average order value increased (from 40 to 55 euros). Sales increased (+30%). Great job by the agency, I highly recommend them!"
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