Argalys
Reinventing online intimate cosmetics
Argalys, a French company specializing in ethical and eco-responsible food supplements, offers natural and vegan vitamins and minerals for a wide range of well-being needs.
Before Tamara Agency's involvement, the Argalys website suffered from persistent bugs under WooCommerce, requiring costly developer interventions. A disorganized design and suboptimal product presentation compromised credibility and user experience.
+203%
Increase in add-to-cart rates.
+353%
Increased conversion rates.
321%
More orders
The solutions
The Tamara Agency team migrated the site to Shopify, optimized the user journey, and modernized the UX/UI to structure information and strengthen the brand image. The result: a 67% increase in orders and a 65% increase in the conversion rate.
Homepage Redesign
We've redesigned the entire homepage to optimize visual impact.
Product page redesign
Product images now integrate essential information to guide the consumer, while strategically placed thumbnails enhance visibility.
Important details have been highlighted to capture attention, complemented by a "Learn More" button facilitating access to information.
Finally, quantity options with decreasing offers encourage multiple purchases and increase the average order value.
Navigation Redesign
To improve the mobile experience, the Argalys website navigation has been completely redesigned.
Offers and new products are now highlighted as soon as the menu opens, while categories have been simplified to facilitate product search.
Direct access to contacts and key information strengthens the brand's trust and credibility.
Subscription setup
This new feature allows for long-term customer loyalty and renewable purchase convenience for users.
Content Migration & SEO
The content migration (products, collections, customers, orders, blog posts) was carried out via a structured CSV import.
Comprehensive SEO support before, during, and after the transition — including redirects and DNS configuration — helped to preserve the site's visibility and ranking.
Result: a smooth migration to Shopify, with no loss of organic search ranking.
The results
Thanks to this transformation, Argalys observed a +67% increase in orders, confirming the impact of improved UX/UI and a well-optimized migration to Shopify.
Discover our latest projects