How to have a good SEO on Shopify?

Shopify is the most widely used e-commerce CMS. The results are indeed quick to appear. What about SEO on Shopify?

Search Engine Optimization, known as SEO, is a set of techniques aimed at improving a website's position in search engine results. It can also be referred to as organic search, in contrast to SEA (Search Engine Advertising) where visibility is paid for.

The goal of SEO is to improve the visibility of websites on platforms like Google. It is therefore essential to incorporate SEO into your Shopify Marketing strategy. A website is well-referenced or optimized when it appears on the first pages of a search engine. This is particularly useful for an online store like one on Shopify. But how do you effectively optimize your Shopify e-commerce site?

How to add keywords for organic search ranking on your Shopify store?

You can add keywords to a page's H1 header. When creating a product or collection page, Shopify uses the title you entered to generate the page's H1. It should be noted that the header has the largest text size.

In general, search engines use the H1 tag to determine a page's content. When entering a page title, it is imperative to include the keyword you want to rank for in the header.

The keywords used in your sentences are also important when you write content for a product or collection. You should use readable and unique sentences that include some of your keywords.

If you need to write a product description, do not copy the text found from your supplier. In general, search engines compare page content to similar content to ensure that your content is not duplicated, as this would result in a penalty from search engines.

It is therefore important to focus on the quality of your texts. To understand the page, search engines use longer content. Your page should therefore contain at least 250 words for descriptive text. And at least 500 words for blog posts and informational pages on your online store.

How to improve organic search ranking on Shopify?

On Shopify, online stores have integrated organic search ranking, as well as features to help you optimize your content.

It should be noted that some of the SEO is handled automatically through canonical tags that prevent duplicate content from appearing in search results. In addition, themes generate title tags that include your store's name. These themes also offer sharing and social media linking options to facilitate the promotion of your business.

You can optimize your page content with features integrated into Shopify. You have the ability to modify image alt text, or title tags, meta descriptions, and URLs for items in your collection, product, or blog posts.

You can also do Netlinking, or digital public relations to improve your visibility and tell Google that you have a certain authority in your field.

If you don't feel up to taking on the SEO for your e-commerce, you can call on a Shopify expert agency who can guide you in this area.

Want to create your ideal website and build your online future now, thanks to Shopify? Let's go!

What are the tips to know to succeed with SEO for your Shopify online store?

You can register your store in Google Search Console. This way, you inform Google of your site's existence and it will be indexed. It's also a good idea and a good practice to submit your store's sitemap on Shopify.

You can also optimize your site's loading time for SEO. For this, we advise you to use an application that reduces the size of images on the site, not to upload images that are too heavy or too large, to delete all unnecessary applications, and to use simple fonts.

Keyword research and title selection are very important elements for optimizing your page. Indeed, it is important for you to identify the keywords that users search for the most.

You can get an idea by looking at the competition level for the query and the monthly search volume in Google Trends. Regarding titles, it is wise to pay particular attention to them. You must imperatively add the keywords you found previously.

Finally, work on your meta descriptions directly on Shopify. These are short summaries of your page that appear under the links in the results pages of different search engines. On some search engines like Google, this element is not important for a page's ranking. But if it is well written, it can increase the click-through rate to your page.

What mistakes to avoid when doing SEO on Shopify?

If you want to improve your Shopify SEO, several mistakes should be avoided. First, you should not neglect your content. It must be unique, so avoid copying description texts from your supplier or competitors.

Your pages should also not lack content. Content is important because customers find all the necessary information before making a purchase. You must provide them with the ingredients, materials, origin of the product, etc.

Your content will also be scanned and scrutinized by search engine robots. If these robots detect, for example, "duplicate content", you risk a penalty from search engines.

The header or H1 and the meta description should not be the same. With Google, for example, which is the most used search engine, you must be disciplined. It is important to follow their instructions on creating unique title tags, even if you offer almost identical products. This way, you improve the user experience and even the performance of your online store.

Finally, you should not neglect category pages. The SEO of these pages is optimized like your product pages. They must therefore have unique content, a unique meta description, and clean URLs for each of your pages.

Don't forget to attract external links to category pages. And above all, remember that you want to meet customer needs and not just provide content for search engines.

In summary

• To optimize your Shopify online store's SEO, you can add keywords to the H1 header. Search engines use them to determine the page's content. Keywords are also important when you write content for a product or collection.

• On Shopify, online stores have integrated organic search ranking and features to help you optimize your content. For more information on organic search ranking on Shopify, you can contact a Shopify expert.

• To succeed with your page's SEO, you can register your store in Google Search Console. And you should also pay particular attention to keyword research and title selection. You should also remember to write meta descriptions directly on Shopify.

• Among the mistakes to avoid, you should not copy content from other pages that offer the same products, and avoid neglecting category pages.

Want to create your ideal website and build your online future now, thanks to Shopify? Let's go!