How to do a Shopify store redesign?

Reworking a Shopify Store: How to Do It?

Reworking a is even more delicate than creating it. As such, it should be entrusted to Shopify professionals. These professionals are often who have an exclusive relationship with Shopify. They will provide you with an assessment of the work to be done, a realistic quote, and even regular maintenance. If you decide to do it yourself, however, some essential steps are necessary. Table of Contents

What to keep in mind when revamping a Shopify store

There are two types of revamps: structural and visual. A visual revamp focuses on the site's appearance, including changing the theme, design, etc. A structural revamp, on the other hand, will deeply modify your Shopify store. This is where elements such as the site's architecture and CMS are modified. If your Shopify store is too outdated, a structural and visual revamp is necessary. Depending on the extent of the revamp, your store may be partially or entirely unavailable during the entire operation. This is why anticipation will be your best weapon. Indeed, there are more favorable times for a store revamp. Periods of high traffic, such as the end-of-year holidays, should be avoided. Some people think that the weekend is the ideal time for this operation. But here again, you need to think twice, as the majority of your customers may do their shopping on weekends. Finally, the decision to revamp your Shopify store must stem from a real need to improve its performance and conversion rate:

• The site has become too slow;
• The theme is poorly designed or no longer matches your brand;
• The store is too outdated to integrate new Shopify features;
• Improve user experience on mobile devices, etc.

Shopify professionals are called and have Shopify Plus expertise.

Shopify Plus Expertise

Shopify experts have Shopify Plus+ expertise, which can greatly help you expand internationally and save you a lot of time compared to hiring 2, 3, or 4 different service providers! This is one of their main areas of competence. Shopify Plus is a Shopify platform designed specifically for high-volume merchants. Shopify Plus offers all the features of Shopify, plus additional functionalities and support to help high-volume merchants grow and scale their businesses. Shopify Plus is fully hosted, meaning Shopify handles hosting and maintenance for you. This allows you to spend more time managing your business. Shopify Plus also includes built-in fraud prevention tools, abandoned cart recovery, and advanced reporting. In addition, Shopify Plus offers dedicated account managers and 24/7 support to help you resolve any issues. If you are looking for an e-commerce platform that can scale with your business, Shopify Plus is an excellent option.

Planning your Shopify store revamp

Once you're sure it's time for your store to get a fresh look, you need to define the steps to achieve it. The priority of planning is to ensure that the revamp does not impact the current functioning of the site in any way, so that you don't lose customers. The planning elements to consider are:

• Which elements of the site need to be improved to increase its visibility;
• Of all the goals you have set, which can be achieved easily, and which will take longer;
• Discuss with someone knowledgeable to ensure the revamp goes smoothly;
• How will you test the new store before putting it online?
• If not you, who will be responsible for implementing the new store;
• Will you have to spend money on revamping your Shopify store, and if so, how much will it cost?

For each of these planning stages, professional assistance is highly recommended.

The design process for a Shopify store redesign

In the process of redesigning your site, the new architecture, content, and graphic design are tasks not to be taken lightly. What customers will see upon arriving on the new site is very important. What will their journey be from there? Ideally, a customer should not have to click more than three times before being able to purchase a product. The new site structure should therefore take these important constraints into account. This is where you need to decide on the new logo, the new theme, and the features you want to remove or add to the Shopify store. Some steps to follow are:

• Define the new content to adopt;
• Choose the ideal theme;
• Define a tree structure and verify that it will not lead to links without a target page;
• Decide how to implement 302 redirection;
• Do not forget the SEO aspect, which is vital for the new store.

These steps should not be rushed, at the risk of ending up with a new Shopify store that is worse than the old one.

Implementing your new Shopify store redesign

Your design shouldn't resemble thousands of other sites, especially on the homepage. It needs to reflect your brand. So, feel free to customize your theme until it reflects who you are, or what you want visitors to see. To customize a theme, go to "Online Store" > "Themes" > "Customize." The Shopify theme editor interface includes main sections:

• Sections: This allows you to add a list of products, small inserts with text and an image next to them that are appropriate for presenting a product.
• Theme settings: Here you can change colors, typography, logo, etc. You'll spend a good amount of time modifying this section.
• Navigation: This section allows you to browse your site from a drop-down menu to get an overview of how it works.
• Preview format: Use this section to see how your site will display on different platforms (smartphone, computer, etc.). Think mobile first, then develop for a computer. The time this section takes can be very long. It all depends on your mastery of the Shopify tool.

Tips for maintaining your new Shopify store design Going live with a Shopify store isn't the end of the technical work. You need to plan for maintenance; this will help detect potential failures before they occur. Some actions to take are:

• Update various software as often as possible;
• Check for incompatibilities between your modules;
• Ensure that all pages are online and easily accessible;
• Adapt the site to new Google algorithms to maintain a good SEO score.

The advantage of a Shopify agency is that they can intervene quickly in case of problems. Being accustomed to working with Shopify, professionals know exactly which areas to work on to make your store fully operational as soon as possible. Other articles that might interest you: