Use Social Selling with your Shopify store
Boost your Shopify store sales with Social Selling:
The Shopify selling platform is well-known worldwide, thanks to the numerous transactions that take place there every day. Social media is an excellent way to attract visitors to your Shopify store, making it an essential addition to your Shopify marketing strategy.
Adding social selling to the equation makes this duo an effective way to achieve your goals. In this article, discover why you should use social selling with your Shopify store.
What is Social Selling?
Definition
Social selling is the use of social media to build relationships and interact with potential customers. By engaging with prospects on social media, sellers can gain insight into their needs and pain points, thus developing relationships that lead to sales.
While social selling can take many forms, some common activities include sharing relevant content, participating in online conversations, and connecting with prospects on a personal level.
When done correctly, social selling can be an extremely effective way to reach new customers and grow a business.
Example
Social selling is used to improve a company's commercial strategy. To make things clearer, this concept could be seen as a digital version of cold calling, while benefiting from better knowledge of prospects. This strategy is mainly applied to social networks.
It's a technique initially developed in B2B, but which has become democratized in B2C.
To give a concrete example of Social Selling, we can take the case of contests or quizzes. The objective behind this "game" is primarily to increase the engagement rate of a publication, as well as the page's subscribers. Then, the brand aims to get closer to users by involving them, offering them gifts, etc.
Social selling on Meta networks
Meta social networks include Facebook, Instagram, Messenger, etc. It was in October 2021 that Facebook's founder changed its name to Meta. According to him, the future of the internet will be through connected virtual worlds called "metaverses."
Create informational and entertainment pages on Facebook and Instagram
The goal is no longer simply to run an advertising campaign. It's now about rallying a community around a common cause, which is the product for which you act as a salesperson.
This is how, on social networks such as Facebook and Instagram, brands create pages with the aim of feeding them with content. This is for informational and entertaining purposes to awaken the community's interest and gradually push them towards making a purchase.
With this strategy, we observe that sales made on Meta networks grow three times faster than those made traditionally. This is an inbound marketing strategy that is completely opposite to spam and private messages sent to strangers.
Social selling on TikTok
This social network, which rapidly gained traction after its launch, is a real opportunity for businesses. With the integration of the new TikTok Shopping feature, it is now possible to make purchases directly from the platform.
A young community, a giant social network with a high engagement rate
In partnership with Shopify, TikTok launched the e-commerce feature TikTok shopping on its platform. This social network, primarily composed of young people, generates a high engagement rate on the various videos published there. Therefore, it is wise to take advantage of this audience, which represents a real source for converting prospects into potential customers.
One of the only differences with this new TikTok feature is that payment currently takes place on the Shopify website. It is therefore possible to synchronize your Shopify store and your TikTok account so that your community can access it.
To do this, simply create your virtual store using your TikTok for Business account. With this new opportunity, it is easier for content creators to link directly to their products in the videos they publish.
Why use social selling with Shopify?
To attract the attention of your target audience, it's important to personalize your offers so that they speak directly to each customer. This is why social selling on Shopify is used to boost sales and achieve new scores.
A reputation tool
Approximately 78% of "social sellers" achieve better results compared to their competitors who do not use social media.
This demonstrates how important and productive this tool can be. Potential targets are more connected than ever, and it's easy to reach them by establishing a well-developed social media strategy.
By connecting with them via Shopify, prospects express a specific need that you then decide to address. Shopify is a platform whose notoriety continues to grow over the years. You can then ride this wave to gain more customers and thus increase your revenue.
An effective sales funnel
What is a sales funnel?
In marketing, the term sales funnel refers to all the steps a prospect must take before making a purchase. It is essential for companies to carefully craft this sales funnel in order not to frustrate the customer and to increase the conversion rate.
Thanks to social selling on Shopify, it is easier to obtain personal information about your customers and prospects. This allows you to know exactly what they need and how to offer it to them.
Given that you have created a dynamic community where everyone feels comfortable, needs are expressed more easily. This allows you to gradually guide your customers towards the company until they make a purchase.
In summary, social selling is a technique used by salespeople to acquire new customers through social media. It's an excellent technique to use with your Shopify store to gain popularity and achieve a quick return on investment.
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