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Which SEO plugin to work on your SEO on your Shopify Store?

Incorporating SEO into your Shopify Marketing strategy is very important. Indeed, it is SEO that will allow you to be present in the search results of your visitors.

Doing SEO on Shopify is never easy — You often have to go through an SEO agency, because it's a pretty tricky subject to tackle when you don't have the skills in the field. And even if some Shopify themes offer options that can help you adjust some SEO details, you still need to use SEO plugins to really get into the thick of it.

But despite this, finding extensions is simple, but choosing the right one is something else entirely. We are immersed in a jungle of extensions that do not necessarily speak to us, and choosing the wrong one can be dramatic for the organic traffic of your store.

In this article we will see why it is important for your Shopify store to work on its SEO, then what are the best SEO plugins, and finally why use a Shopify Agency to maintain your Shopify store.

Summary

Why work on your SEO on Shopify?

Before knowing why you need to work on your SEO on Shopify, you must first know the basics of SEO and understand how Shopify works. This is essential to take into account the compatibility between the two and to know how to orient yourself on the actions to be carried out.

Everything you need to know about SEO:

SEO stands for “Search Engine Optimization”. It literally means in French “Optimization for Search Engines”. The term refers to the various techniques which make it possible to improve the referencing of a site, a page or a web application.

Also called natural referencing – or organic referencing – it allows a site to appear among the first search results on search engines such as Google . It is said to be natural because it works to produce natural (organic) results unlike “paid search” called SEA.

The latter rather favors a high visibility positioning via paid advertisements or sponsored links. One of the big advantages of working on your SEO is that it has the lowest Acquisition Cost per prospect on the Web, and the most sustainable (long term).

Indeed, the efforts that we put into our SEO are never in vain. And we can very easily stay first on a certain search query without anyone dethroning us for years. You have the choice of working on your SEO yourself, or delegating it to an SEO agency , for example; But if you want to work on the SEO of your Shopify store, we advise you to focus on 3 things:

SEO markup:

The SEO markup represents the hn (Heading n) tags that you have as a title on your site. Indeed, these tags must respect certain rules that it is advisable to know so that Google recommends your site to its Internet users.

First of all, it is advisable to put only one h1 tag, because it is this tag that will give Google the keyword on which you want to position yourself (seen below). This h1 is very important, because it is the first information that Google will read. If it is not present, you risk not being referenced by the search engine.

Second, be careful not to put hn markup in the fixed parts of your site such as your header, your footer, as well as your various side bars and Pop Ups. If you put it, you will see h1 or different hn inserted in the markup of your page. Instead of these tags, prefer <div> tags which do not count in the markup of your page, and whose style you can modify with CSS.

Third, be sure to make as few markup breaks as possible, for example, jump from an h1 to an h3 directly, or from an h2 to an h4. This will lose Google and give it the impression that your content is not prioritized correctly, which will cause it to rank your website less.

Finally, the hn tag is not a style element. It is an SEO tool to which we add CSS. If you want to style your text, use custom CSS, but don't use hn tags for your styling elements. This could push Google, less refer you to its visitors.

The keywords chosen:

The keywords you choose to position your pages are very important. They are the ones who will allow Google to see what a page is positioned on, and therefore recommend this page to its users.

First, be sure to put your keyword in your page URL, in your hn markup (h1 and h2) and then insert it intelligently into your text. This is how the Google robot — Spider Bot, in reference to the web, the web (web in English means canvas) — will know which keyword you want to reference.

Secondly, a keyword is not chosen at random, it is chosen according to the search intentions of Google users, to be referenced on these search intentions. To know the search intent of Google users, you can use several tools: SemRush, Google Trends, UberSuggest...

There are four types of search intent: Informational (I am looking for information), Commercial (I want the best price for what I am going to buy), Transactional (I want to buy), Navigational (I navigate from page to page to find the correct information).

You must therefore choose your keywords according to the intention of your page. If it's a sales page, choose a transactional keyword that will guarantee you an influx of registrations.

Third, you also need to choose the type of keyword you want. There are two types of keywords, the keyword says "Short-Train" and the keyword says "Long-Train". Short Train keywords are made up of one or two words, like "SEO Plugin" while Long-Train keywords are made up of at least three words like: Shopify Shop SEO Plugin.

If you have a niche audience, focus on long-tail keywords that target a smaller audience, warns. Otherwise, choose a more open keyword.

Indexing:

Your indexing is to be taken very seriously. If you have indexing problems, whole sections of your site may not be referenced. In this case, you need to check several things:

First, check that you have a sitemap. A sitemap is a tool for the Google Spider that crawls your site. The Google Spider will first ask for your sitemap when it lands on your homepage. It gives an ergonomic representation of your site in the form of clickable links.

It is called XML sitemap because XML is a programming language optimized for the Google robot. (For example, the Tamara Agency sitemap is visible at this address: www.tamaragency.com/sitemap.xml/)

If your Shopify site doesn't have a sitemap, you either need to create it yourself, hire a developer, an extension, and even better, a Shopify Agency that has Shopify experts . Once the sitemap has been created, you will need to submit it to Google's Search Console so that it can analyze it and properly reference your site.

Then, also check that you have no broken links (broken links or broken links) on your web pages. This is an indicator element to the Google Spider that your site is not maintained and is therefore harmful to you by downgrading you in the search results. You can the Broken Link Checker chrome extension for this, which is available in chrome extensions. You can also use Screaming grog to be able to export this to Excel.

The internal links of your online store are very important, because this is what allows the Google Spider and Internet users to navigate between your pages, so be sure to link your pages well.

Finally, be sure to limit 404 errors as much as possible on your e-commerce site. These pages are an indicator for Google that your site is failing and you will be downgraded from your positions on the SERP (search results page). You can easily solve these 404 error page problems by issuing 301 redirects on these pages, to your home page or to more relevant pages depending on the link on which the user has clicked.

How does SEO work on Shopify?

Shopify has long been known as an SEO allergic platform like Wix and many other CMSs. However, today, the customization of themes as well as the implementation by Shopify of options used to do a little SEO allows it to gradually catch up.

However, doing SEO on Shopify remains complicated, because the involvement of a developer is almost always mandatory, even to simply modify the markup of a page. It will go into your theme's source code, find the page in question, and then combine JavaScript and CSS along with HTML.

For your SEO, a Shopify Agency can help you carry out your project, and manage it from A to Z, by creating a clear and precise action plan, and by carrying out the operational.

It should also be taken into account that content creation is one of the most important pillars of SEO. It's not all about technique. If you don't have a regularly updated blog, you should start creating content right away.

It's a simple step, and many themes offer blog pages that you can populate right away. Do not hesitate to use SEO extensions to help you write your content.

Also, the notoriety of your site will weigh a lot in the rating that Google will give you. You will therefore need to make sure you have a Netlinking strategy that will bring you quality backlinks, pointing to the important pages of your online store.

The advantages of working on your SEO on Shopify

One of the significant advantages of working on your SEO on your Shopfy store is the fact that SEO has the lowest acquisition cost on the web, far ahead of SEA and advertising on the networks. This is partly due to the fact that an SEO strategy works over the long term, and brings reliable results as well as quality traffic if it is done well.

SEO also has the advantage of positioning you there and your prospects and customers are waiting for you in addition to making notoriety. Your prospects and customers are waiting for you when they type a keyword in the Google search bar. It would be silly not to be there.

Also remember that the first organic search result attracts 70% of query traffic. It is therefore a necessity and an obligation to work on the SEO of your online store, with the potential turnover behind it.

Of course, SEO can also be combined very easily with an SEA strategy, and must therefore be one of the pillars of your online strategy. You can get help from Shopify experts who will be able to guide you in your strategy and put your project in place.

Do you want to create your ideal website and build your online future now, thanks to Shopify? Let's go !

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Which SEO plugins for your Shopify site?

Choosing the right SEO plugin from the jungle of choices offered on Shopify can sometimes be confusing, which is why we have compiled a list of the 9 SEO plugins that we consider to be the best, to guide you in your choice, and help you to improve your SEO on Shopify.

1- SEO plugin

Effective, multilingual and free, Plug in SEO is the most popular SEO plugin on Shopify. It is a complete module (all in one seo pack) which is regularly updated. Easy to set up, manage structured data, automatically check SEO, edit SEO in bulk, track your organic traffic and SERP rankings (Google Search Console integration) and manage links 404. It can easily be compared with the popular SEO plugin for Wordpress Rank Math.

2-Smart SEO

An intelligent SEO plugin, Smart SEO saves you time in the search for optimizing your site. With a modest cost of €9 per month, you are entitled to a 7-day free trial. The module is easy to use and helps you:

Automatically generate meta and Alt tags for each product in your e-store.
Pass your structured data to Google
Create an XML sitemap.

3- SEO Booster & Image Optimizer

SEO Booster & Image Optimizer improves the quality of your website images. An asset that allows you to present your products in a better light and improve navigation on your platform. The plugin offers among other things:

Boost your traffic from Google Images search,
Optimize your title and meta-description tags,
Compress your images,
Receive weekly SEO reports,
Automatically redirect your 404 links.

It is available in several versions, including one free.

4- All in One & Auto SEO

All in One & Auto SEO scans your e-shop site to analyze your SEO issues. Its monthly price of its premium version is 8€ with 7 days of free trial. Its main features include:

Tracking broken links
The creation of meta tag templates,
Tracking your keywords and shares on social networks and
Speed check.

The only difficulty remains the assistance which is only in English.

5- AMP by Shop Sheriff

AMP by Shop Sheriff improves user experience on mobile platforms. By creating AMP pages (Accelerated Mobile Pages), SEO referencing is in fact optimized. It is a free plugin and recommended by Google AMP. AMP by Shop Sheriff allows you to:

Create or modify AMP templates,
Convert all your pages to AMP format,
Integrate Google Analytics and Google Tag,
Increase the speed of your web pages.

6- (SPO) SEO Product Optimizer

SPO improves the natural referencing of your Shopify store on various platforms. Complete and warm, it helps to:

Customize your social media link previews,
Take advantage of a suggestion of niche keywords,
Generate rich snippets with JSON LD,
Get SEO advice.

It is available in free and paid version. The second costs you €14 per month after a 14-day free trial.

7- SEO Content Blocks

This plugin helps you add additional content blocks to your Shopify store, even if you have no knowledge of coding. It is ideal for optimizing collection pages and landing pages. It only costs €5.22 per month after a 9-day free trial.

8- Google Reviews – Reviews

Google Reviews – Reviews allows you to display on your e-shop the reviews of your customers left on your Google My Business page. When we know the importance of customer opinions in increasing the confidence of prospects, this can only be beneficial. Its price is 5.22€ after 7 days of free trial.

9- Website & Noindex Manager

Finally, this last plugin helps you to solve the problem of featured products by declaring in “Noindex” all the duplicate pages. It comes back to you at the modest price of €3.40 per month. It's a good plugin that allows you to overcome the duplicate page problem on your online store.

Use a Shopify Agency
specialized in Shopify SEO

A Shopify Agency is an e-commerce agency that allows you to increase the efficiency of your Shopify store, by optimizing, maintaining and improving it over time. It brings together under its supervision Shopify experts who manage developers who are there to help you set up your project.

You can entrust her with your Shopify SEO project, and she will take care of auditing your situation, as well as managing the operational side of the thing. In particular, she will manage the three essential points in SEO which are the content of your online store, the technique, as well as its notoriety.

Note that unlike content and technique, notoriety is done off-site, and therefore takes up a lot of the Agency's time.

A Shopify agency also supports you in all your redesign, rebranding and international development strategy projects. If you want to take your project to the next level, this is the right way to act and thus forge an online brand that will be able to settle permanently in the online sales sector.