Shopify migration: How to perform a Shopify store migration?
The Shopify solution has reached more and more people since the end of lockdown, as e-commerce has become an increasingly entrenched consumption method in our society, making it unthinkable to abandon it.
That's why many e-commerce sites using WordPress or PrestaShop have switched to Shopify by performing a site migration.
Performing a Shopify migration can be the right solution for you if you want to give your Shopify store every chance of success online.
In this article, we will look at the reasons that will lead you to perform a Shopify migration, and we will present a simple Shopify migration process to guide you through this task.
We will also give you some advice on choosing whether you want to call on Shopify Experts to carry out your Shopify Migration.
Why perform a Shopify migration?
Simplified store management
Shopify gives you the ability to manage your online store and your physical store from the same dashboard. Simplified inventory management is a real asset and helps avoid order delays, giving you a global view of your brand and your customers.
Managing your CRM with extensions like Klaviyo also allows you to better retain your customers by offering them discounts and sending them personalized messages at the best moment of your sales funnel stages.
The Shopify interface also allows you to easily call on Shopify experts to assist you with daily or exceptional tasks such as customizing Shopify themes, creating custom Shopify themes, and creating a personalized dashboard that highlights the metrics YOU want to emphasize.
Access to Shopify Plus
Shopify Plus is the enterprise version of Shopify, and it gives you access to a number of features that can help you take your business to the next level.
Shopify Plus has its own migration team that will handle your store migration for you, so you can be sure your store will be in good hands.
Some of the features Shopify Plus gives you access to are:
-Advanced report builder
-Shopify Flow
-Launchpad
-Lower transaction fees
-Ability to scale the store across multiple countries
-And much more!
The endless possibilities of Shopify extensions/plugins with a Shopify Migration
Shopify offers some of the best digital marketing plugins and extensions on the internet. Extensions are regularly updated and are guaranteed secure by the platform. With Shopify, you can easily set up Klaviyo and optimize your mailing campaigns, and even easily create pop-ups that convert!
And even if you can't configure these extensions, you can always call on Shopify experts who will help you set up your campaigns and maximize your turnover, unlike WordPress, for example, which doesn't offer this type of service.
In conclusion, migrating to Shopify is the best decision you can make for your e-commerce business. By entrusting your migration to Shopify experts, you can be sure that your store will be in good hands and that the process will run smoothly.
How to migrate your e-commerce store to Shopify with a Shopify migration?
Call on an Expert Shopify agency
The first step in migrating your store to Shopify is to find a reputable Shopify Agency that can help you with this process.
At Tamara Agency, we have a team of Shopify experts who are ready to help you with your migration. We will handle the entire process so you can focus on managing your brand.
We also help you expand internationally thanks to our skills as an International Shopify Agency.
Perform the migration yourself
To perform your migration yourself, you will first need to redesign your store on Shopify, then manually migrate the data from your old store. This is an important step, because if you don't migrate this data, you will start with a brand new store, without your previous efforts.
Furthermore, remember to migrate your domain name from your old WordPress store to your new Shopify store. This manipulation is dangerous if you don't know how to do it, because you risk losing data from your old store.
Then, after your migration, remember to perform any necessary final redirects to prevent Google from penalizing you for 404 pages or other potential errors.
Migrate with a plugin
This method is the least recommended, as it can lead to data corruption on your old site during the migration. In general, try to have your migration done by professionals.
How long can a Shopify store migration take?
A Shopify Migration performed by an Expert Shopify Agency
A store migration performed by Shopify experts will take an average of one to two months, depending on the tasks to be carried out.
The Shopify Agency will first conduct an audit of your current store to better assess your needs. Then, they will create a timeline to keep you informed of progress and set a deadline for the completed migration delivery.
Generally, a Shopify Agency will operate on a "pre-production" version of your website. This means a version that is not accessible to search engine users. This way, they can work on the new version without taking down the current site and depriving the brand of revenue.
However, the time for a store migration to Shopify is usually very variable, it will depend on the size of your store as well as its structure.
A Shopify store migration performed by yourself or your teams
A store migration by yourself can be very difficult and it's quite hard to estimate the time you'll spend manually migrating your data, completely redesigning your store's visual on Shopify, setting up your products, etc. But it's safe to say that it will take you several months, depending on the scope of work and your skills.