Mailing to optimize your Shopify store
How to optimize the mailing
of his Shopify store?
Currently, mailing is the best strategy in digital marketing that allows you to obtain the highest conversion rates with a low cost per lead. Many SaaS emailing software offer low-cost emailing solutions and this may appeal to you.
But above all, you have to think about the result. Is it really profitable to incorporate email marketing campaigns on your Shopify store into your Shopify marketing strategy?
Indeed, these results are obtained thanks to a strategy based on a relationship of trust established over the long term with the client. Thus, to increase sales through mailing, it is essential to know what types of actions carried out bring value to the customer.
In addition, it is necessary to establish a long-term campaign in order to also have long-term results.
In this article we will see how we can use the different aspects of mailing to increase your sales, in particular, retargeting, the creation of a Newsletter and finally the creation of a landing page.
Summary How to use Retargeting
in its mailing strategy?
Most often, when analyzing your website statistics you will notice that there are a large number of visitors who initiate certain actions and do not follow through. It's the same principle as facebook retargeting or retargeting advertising.
So how do you get those prospects to complete their actions with a retargeting campaign?
Retargeting is the best solution to bring back those prospects who have abandoned their shopping cart and not finalized their shopping experience.
Retargeting or retargeting consists of chasing up prospects who have shown an interest in a product or service on your website or your sales funnel. Like for example having put an item in your shopping cart.
The initiated action can be the placing of a product in the basket, the inscription on a list, etc. Generally, the causes of cart abandonment by visitors to sites or sales tunnels are: forgetting, the price of the product is too high or other reasons.
To bring the prospect to return to the site to complete his action, he must be offered an attractive marketing offer that will make him come back, such as a reduction voucher. You can also make him fill out a pop up as soon as he arrives on the site so that he benefits from a reduction.
Therefore, the mailing is one of the most effective ways to convince him to finish his purchase. After determining the customers who have forgotten their shopping carts, for example, you will set up personalized mailing campaigns for these customers.
Unlike your classic emailing campaigns, here you must use less aggressive language than your sales emails. Indeed, it is a question here of convincing the prospect to continue his buying experience, not to introduce him to your brand — He is already in a purchase perspective — so all you have to do is offer him a reduction, and he will proceed to purchase.
For example, by offering them, after a shopping experience, guides and content-marketing so that they can use their new product correctly. This content will encourage them to interact with your brand and therefore to be aware of your complementary products.
How to create a newsletter
in its mailing strategy?
Sending an effective and continuous newsletter to your audience can significantly increase your sales and create a feeling of trust between your brand and them.
First, it should be noted that the newsletter reduces lead acquisition costs while strengthening personalized relationships between your company and your potential customers.
If you do not yet have a sufficient database to set up a Newsletter, you can easily set up a popup on your Shopify store to collect emails from interested people and your customers. Also, don't forget to collect your customers' emails during their Checkout.
Now that you have a sufficient database, all you need to do now is segment your customer database according to their average baskets, their consumption habits and all the information you have been able to collect on them. Think useful: What data can be useful to you?
The advantage of this step lies in the fact that a segmented database makes it possible to send targeted emails. This results in an increase in the opening rate of your messages, and in turn an increase in your sales .
After having segmented your customer database, you have to work on the quality of the emails sent to your prospects. To do this, you must use content marketing in your various campaigns.
Indeed, thanks to content marketing, you will establish close links with your potential customers by bringing them value in each email sent.
As an idea of Content Marketing, you can use blog posts that will help you with your SEO strategy , tutorial videos on Youtube or Instagram, also free guides following the products you sell. The universe of Content Marketing is quite large, you have a huge margin for improvement!
A Shopify Agency can help you optimize your email campaign. Make an appointment now to benefit from Coaching for your brand.
I START MY PROJECT! Optimize your landing page
for collecting emails.
In your marketing strategy, you necessarily have a sales funnel. The objective of this tunnel being to collect an email or to sell your product. Imagine that the landing page is one of the most effective tools of mailing marketing. With a conversion rate between 6% and 14%, it is one of the best lead acquisition tools.
The emails collected through the landing page allow you to launch the various mailing campaigns that will promote your services and/or products. Thus, from the different campaigns launched, you can easily increase your sales with a lower cost price than with an Ads campaign that is costly in resources.
One of the main functions of a landing page is to capture emails from your prospects in exchange for a “lead magnet.” As a result, it can be a good replacement tool for the capture page of your site when it is undergoing maintenance, for example.
That said, you can use it during the maintenance of your site. Once the maintenance is complete, you send an email to your database to let them know that the site is operational again.
Remember that your landing pages must sell your product and/or service, and that this email collection is crucial to retargeting, and convincing your prospects that your brand can bring them some value.
Also, don't forget to take care of your Call To Action! It's a crucial element of your page that you can miss if it's not optimized!
Do you want to create your ideal website and build your online future now, thanks to Shopify? Let's go !
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