Case study: Prestashop to Shopify Migration
In this case study, our client shares their experience and the benefits of migrating from PrestaShop to Shopify. From planning to execution, including customization and SEO optimization, discover how our team of experts helped our client transition from PrestaShop to Shopify with ease. If you are considering migrating your online store to Shopify, this case study is a must-read to help you make an informed decision.
Yvan Alix is the president of La Doudounerie, a family-run boutique specializing in down jackets, parkas, furs, and other winter jackets, and offering various summer items from April to August.
This quality brand offers only two collections to promote slow fashion and more reasoned and responsible consumption of fashion. On the market since 1963 through various boutiques and another trade name, it now presents a united front and has a total of five stores. To increase its market reach in France, La Doudounerie has also digitized. To do this, Yvan created a first website using the PrestaShop CMS. Unsatisfied, he decided to turn to Tamara Agency to write the next chapter of his online adventure.
“We needed a complete redesign of our website, and for that, we contacted Tamara Agency. They successfully completed this mission.”
La Doudounerie's previous site did not meet Yvan's objectives in terms of results, conversion, and growth. He aimed for a well-optimized site to stand out from competitors but struggled to achieve more than five sales per month online.
The new product page on Shopify
He therefore wanted to undertake a complete overhaul of his website. His ambition was to modernize it and enhance his brand image to boost sales. He wanted to call upon a service provider capable of undertaking the redesign of a commercial site, and whose platform would be more intuitive for him, his team, and his customers.
“Our previous site was not referenced at all and was not easy to use. I wanted to find a more intuitive way to work and optimize my turnover.”
It was in this context that he contacted Karen, operations director at Tamara Agency. He told her about the problems he was encountering on his PrestaShop online store. The site was very slow, had a lot of bugs, and its conversion rate was very low. After explaining his needs, Karen then proposed the migration of his website to Shopify, as well as a complete redesign of his site to modernize it.
Yvan conducted a comparison before definitively calling on Tamara Agency. However, he was not convinced by the competitors' services, while he was immediately attracted by the agency's work on the various websites he discovered in their achievements.
“I always separate private from professional, and it was Karen's professionalism that convinced me. She is a very goal-oriented person. I had no doubt about the quality of the work.”
Once the collaboration began and La Doudounerie's site migration was completed, Karen undertook extensive architectural work to modernize the site and make the user experience more pleasant. In six months, the amount of work accomplished met Yvan's expectations. He wanted a site ready for the winter season to optimize his sales as quickly as possible, and it was delivered to him well before September.
Once the site was delivered, Yvan immediately noticed the difference, both in terms of ease of use and conversion rate. He finds the platform easier to use and more practical, as it has many more tools that optimize its handling. Furthermore, in two months, he generated more revenue than he had in a year with his previous online store.
“Our site is much better referenced than before, and we appear first in Google searches when you type our name. What's more, while before we made about five sales per month, today we're at around thirty, and we have a sale almost every day!”
Yvan is very satisfied with his experience with Tamara Agency. According to him, the team is totally dedicated to clients and very well organized. It's also a relationship built on the long term because they are always there whenever Yvan has a problem on the site and needs advice.
It was with this in mind that he first left a customer review on Google before creating this portrait for Tamara Agency.
“In addition to always being present, it’s a very friendly and always available team that puts the client at the center of their objectives. I could always count on their team.”
Finally, Yvan advises professionals looking to redesign or migrate their website to turn to the Shopify CMS, which is much easier to use and constantly optimizes its tools. For this, he recommends calling on the professionals at Tamara Agency, who are the ideal people for this type of project. He plans to continue to use them in the long term to increase his sales:
“I know we can aim for even more sales with their optimization expertise. I have already recommended Tamara Agency to a friend looking to redesign his site. It’s really pleasant to work with this team, and I look forward to continuing my adventure with them.”
Today, the family business La Doudounerie is gaining increasing recognition, notably thanks to its impeccable customer service and its physical stores which are generating more and more buzz both by word of mouth and online. To discover their quality clothing, visit their website and take advantage of the current deals: enough to keep you warm this winter and stylish for the summer.
Do you want to carry out a website migration and a redesign? Follow Yvan's example, whose website has made considerable progress in terms of optimization, conversion rate, and brand image. The professionals at Tamara Agency are here to support you in your project!