Dannyberd
Enhance the experience, gain autonomy
Magento to Shopify Migration
Complex day-to-day management
Managing the site took too much time and effort: manual updates, difficult stock synchronization, and an unintuitive interface. The internal team lacked autonomy in updating products and content. The goal was to optimize the back-office and automate certain tasks to simplify daily operations and improve efficiency.v
Outdated brand image on the site
The existing site no longer reflected the brand's identity or its current positioning. The visual experience and ergonomics gave an outdated impression, hindering conversion and engagement. The challenge was to rethink the UX/UI to modernize the brand's perception while improving the clarity of the customer journey.
Many Magento bugs and updates to fix
The old site, based on Magento, suffered from numerous technical problems: recurring bugs, module compatibility issues, and unstable updates.
These constraints hindered performance and made the site expensive to maintain.
The migration to Shopify Plus was intended to provide a stable, scalable foundation better suited to the brand's growth.v
The solutions
Faced with these challenges, Danyberd decided to migrate to Shopify, alongside Tamara Agency.
Key aspects of the redesign: visual modernization with work on the logo, colors, typography, and images to ensure a brand identity consistent with DANYBERD's positioning. The site's reconfiguration improved user experience and made navigation more fluid and intuitive. Technical optimization was carried out to enhance the site's speed and performance, accompanied by a successful SEO migration ensuring the brand's search engine ranking was maintained.
The results
A more user-friendly site and a consistent brand image, allowing Danyberd to better position itself online.
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