Conseils pour optimiser le SEO de votre boutique Shopify

Improve your SEO on Shopify

Shopify SEO: How to rank your Shopify store first on Google?


Shopify SEO refers to all the techniques used to improve your website's visibility on search engines like Google, Bing, Yahoo, etc.

SEO is important for your Shopify store because it helps drive qualified traffic to your website and increase sales.

In this article, we will look at the three pillars of SEO: On-Page, Off-Page, and Technical, which will help you develop your site on the SERP — Google search results — and how to properly index your pages to avoid indexing problems that can be very problematic.

On-page, Off-page, Technical: definitions

1. On-page — focuses on the internal aspects of your site:

  • Content, text, images, videos
  • Keyword research to rank for
  • Technical


Writing for SEO

Jot down a list of topics related to your business.

For example, if you are a real estate company, you will want to note topics such as:

  • Land
  • Houses
  • Condo
  • Apartments

 If you're not sure what you're looking for, you can visit askpeople.com or you can get help from Ubersuggest or SEMrush, which offer these types of services.



Keyword research: what's the process?

  • Be methodical

  • Ask the right questions

  • What is your perfect keyword?

  • The one you'd like to rank for?


Keyword research for my Shopify store


HN tags

Tagging is important to help search engines understand the structure of your content:

  • Use h1, h2, h3, and p tags to help structure the text;
  • The h1 tag should only be used for the main title;
  • H2 tags are used for subtitles on your page;
  • H3 (and higher) are for separating and spacing out key information;
  • P tags are used for normal paragraph text;

Good writing practices

  • One article corresponds to one main keyword
  • It is advisable to regularly include this keyword throughout the article, without exceeding a density of 1.5%, i.e., one occurrence every 100 to 150 words, depending on the length of the text
  • Insert this keyword as early as possible in the text and highlight it by bolding it
  • Also make sure to place it towards the end of the article and bold it
  • Use this keyword in subheadings (H2), formulating questions. 

To find your target query, several tools exist: Semrush, Ubersuggest, KWFinder


Good SEO practices

  • Use relevant keywords: Conduct keyword research to find the most relevant terms for your business and make sure to use them in your title tags, descriptions, product titles, URLs, and content.


  • Optimize your tagging : Use HTML tags (h1, h2, h3) to structure your content and highlight important keywords. Also use title and meta description tags to help optimize your content for search engines.


  • Create quality content: Create useful and informative content that answers your customers' questions and needs. Use images and videos to make your content more attractive and engaging. Ideally, publish at least one blog post per month, but if you can publish more often without sacrificing quality, even better.
  • Create internal links: Create links between your site's pages to help search engines understand your site structure and index your pages more easily.


  • Get backlinks: Backlinks are links from other sites that point to yours. They can help improve your search ranking. Try to create a certain number of backlinks each month depending on your available time and the competition in your industry. However, keep in mind that the quality of backlinks is more important than quantity, so focus on creating quality backlinks rather than a large number.


  • Use analytics tools: Use tools like Google Analytics to track your traffic, conversion, and ranking performance. Use this data to continuously improve your SEO strategy and fix one-page audit bugs.


2. Off-page — focuses on the external aspects of your site, to improve popularity, reliability, authority, and relevance:

  • Backlinks (Inbound links)
  • Social media
  • Brand mentions (press)
  • Influencer marketing
  • Guest blogging
  • Online forums and communities

3. Technical — generally refers to the work required to optimize your website for crawling and indexing.

This may also include any technical process used to improve search engine rankings and visibility.

This way, these images and videos will appear in search results. You need to research your audience to see what they need and what their expectations are. It can therefore be helpful for this pillar to get help from a Shopify agency that will find the right SEO agency to create your Shopify store's content.



On-page, Off-page, Technical: the strategy

The combination of on-page, off-page, and technical in a well-planned strategy can significantly improve your site's ranking in search engines, in addition to "on-page" SEO which focuses on the internal aspects of your site. 

The SEO strategy depends on several factors, such as the size of your business, the level of competition in your industry, the time you can dedicate to content creation, and the quality of your content.


Optimizing your Shopify store's SEO

To optimize your Shopify store's pages, you need to use relevant keywords in titles, descriptions, and content. Good on-page SEO, simply put, means having well-organized pages so that the search engine understands what your pages are about and can index them accordingly. Here are some tips for optimizing your on-page SEO:

Here are some steps to optimize your Shopify store's pages


  • Use a relevant page title
  • Write unique and quality meta descriptions for each page
  • Use keywords in the content: Use relevant keywords in your page content, but don't repeat them too often. Write unique and quality content for each page of your Shopify store.
  • Use the correct H1, H2, and H3 tags
  • Use quality images with ALT tags
  • Use external links to quality websites
  • Use internal links to other pages on your website
  • Ensure your website is mobile-friendly
  • Write quality and unique content for each page
  • Conduct a one-page audit and make page corrections.

Define a title and description for your online store

  • Use a descriptive and unique title
  • Include your most important target keywords for each product, collection, web page, or blog post at the beginning of the title.
  • Enter a title of 70 characters or less, as most search engines truncate longer titles.
  • Make sure your title tag is readable.
How to add meta description Shopify store?

From your Shopify admin, go to Online Store > Preferences. 

How to optimize your Shopify store's images?

  • Images are an important element of your Shopify store, but they can also impact your SEO. Here are some steps to follow to optimize your Shopify store's images:
  • Use relevant file names: Use relevant file names for your images, including pertinent keywords. Avoid using generic file names like "image1.jpg."
  • Use ALT tags: ALT tags are text descriptions that appear when an image cannot be displayed. Use relevant keywords in your images' ALT tags.
  • Compress images: Overly large images can slow down your Shopify store's loading time, which can negatively impact your SEO. Compress your images to improve your store's loading time.
  • You can use a paid Shopify app to automate the process, such as the IMAGE ALT TEXT OPTIMISER

How to optimize your Shopify store's images?

The Steps: 

  • From your Shopify admin interface, go to Products
  • Click on the product whose image you want to modify
  • Click on the image, then click on Edit alt text
  • Enter the descriptive alt text for the image
  • Click on Save alt text

How to create external links to your Shopify store?

Inbound links, also known as backlinks, are links that point to your Shopify store from other websites. Backlinks can help improve your SEO by increasing your authority and online visibility.


Here are some steps to follow to create inbound links to your Shopify store:


  • Create quality content: Create quality content on your Shopify store, such as blog posts or buying guides, that can be shared on other websites.
  • Share your content on social media: Share your content on social media to attract attention to your Shopify store and generate backlinks.
  • Find partners: Find relevant partners for your Shopify store and propose backlink exchanges to them.


How to Properly Index Your Shopify Store Pages

Doing SEO for your Shopify store is an excellent way to increase your visibility and improve your chances of making sales. Therefore, it's important to determine if your pages can be indexed and how to go about it. To do this, you can use various tools.

Google Search Console

Google Search Console helps you index your Shopify store. It acts as the intermediary between you and Google's bots.

In Search Console, you can submit pages, as well as your sitemap to Google so it can crawl and index them. Before anything else, make sure you have connected your website to a Search Console property; for a tutorial, follow this link.

You can also see the main keywords for which you rank. This is a good way to see what users type to find and convert, helping you prioritize certain keywords.

Furthermore, you can view your impression count and traffic in the performance tab, which gives you a clear overview of how many people visit your website and interact with your content.

You can also determine if your page is indexed or not. In the search bar at the top of the page, type the URL of a page from your website, and Search Console will tell you whether or not the URL has been indexed.

To properly index a URL, you simply need to have created quality content, long enough (1000 to 1500 words) that addresses the search intent of your prospects to convert them through your Shopify store.

In addition, it assists you in resolving any potential issues. Indeed, you use it to determine if Google has access to your site and can crawl it. Search Console provides many useful options for indexing your content. It is therefore important to take the time to carefully check every aspect to address all the difficulties your site encounters.

The Sitemap

With the many pages your Shopify store contains, the sitemap plays an important role in its indexing. Indeed, it helps improve page exploration by search engines. With the numerous images and videos present in your Shopify store, it is important that Google and other search engines can detect and index them efficiently. This work is primarily done to give a boost to Google's indexing robots.

A sitemap is therefore a file gathering all the accessible URLs of your website. This site plan serves to inform Google about the number of pages your Shopify store contains. In the process of improving your store's natural referencing, you can submit one or more sitemap files to Google. This will improve your visibility in search results.

In short, it is imperative to improve your Shopify SEO to achieve good results and make your store known. To do this, you can take into account the three pillars of SEO as well as the methods of indexing your pages to succeed.

The Importance of Analysis and Continuous Optimization

How to measure your SEO:

To measure your SEO, you can use tools such as Google Analytics, SEMrush, Ahrefs, etc. These tools allow you to track your website traffic, the keywords used to find your Shopify store, your Shopify store's ranking in search results, etc.

How to analyze SEO data:

Analyzing SEO data can help you understand how your Shopify store ranks in search results and identify optimization opportunities.

Want to create your ideal website and build your online future with Shopify now? Let's go!

I'M STARTING MY PROJECT!
Back to blog