Redesign of a multi-product Shopify store and store branding
In terms of consumer psychology, a prospect will always prefer a brand they know and are sure they won't be disappointed by. From this, a fundamental principle can be derived: acquiring new customers costs more than retaining existing ones.
To boost your site's sales performance and customer loyalty, it's essential that the user experience and user interface are as good as possible. You can therefore call upon Shopify experts, or a Shopify Agency to help you with this task.
If you want to improve the user experience to boost your Shopify site's performance and retain existing customers (as well as convert new ones), then the best way to do so is to carry out a Shopify store redesign.
Most often, the need to redesign a Shopify site arises when it becomes necessary to adopt a new marketing strategy.
We will therefore explain what a Shopify redesign consists of, how to adapt your new store to your brand image, how to improve your sales and customer experience, and how to better organize your products.
Summary
Why redesign a multi-product Shopify store?
Several reasons can explain the need to redesign a Shopify store.
First, it should be noted that a Shopify site redesign can be graphical or structural. It all depends on the problems you encounter and the improvements you wish to make.
All things considered, the need for a redesign may be due to one of the following reasons:
A poorly optimized Shopify theme
-A poorly coded theme. If your Shopify store's theme is poorly coded, it will prevent you from easily administering your content;
An outdated Shopify theme
-A very old theme version. With regular updates on Shopify, an old version of your store's theme will never allow you to benefit from new features;
A loading time that is too long
-A longer than expected loading time. Google generally recommends a loading time of 6 seconds for a site. Beyond this duration, you will lose a considerable portion of the traffic directed to your store, which will inevitably impact your SEO.
In summary, you can conclude that the need to redesign a Shopify store arises when its performance is stagnant, when it is technically outdated, or when the user experience is no longer optimized.
Thus, when you take into account the problems raised and take the required actions to solve them, this will allow you to add new products to your store, improve its brand image, and increase your sales.
Your Shopify store's brand image
Your store's brand image can be defined as a bridge of trust that exists between your products and your customers. To explain it in simple terms, brand image can be perceived as that little thing that creates the emotional connection between you and your customer, and that attracts the customer to your product.
When redesigning a Shopify store, you must adapt your new store design to your brand image, and not the other way around.
Your store is not your brand, just as your logo is not your brand. So adapt your store to your colors, your assets, and you will have a store that is both functional and pleasant for your users to use.
Rebranding a Shopify store
If you are looking to change your brand image, then a rebranding would be more appropriate, and there are many Brand Designers in Paris who would be willing to help. But, if you are in the process of creating your brand image, do not hesitate to ask for help from a Shopify Expert Agency to clearly define what your store represents.
Adding new products to your Shopify store redesign
Adding new products during your Shopify store redesign
Redesigning your Shopify store offers you the opportunity to add new products. Indeed, if your old store has a single-product theme, a redesign will allow you to install a new theme that can enable you to add several products to your site.
Similarly, a redesign can also improve the current version of an item present in your store. This can help you add and highlight more products on your site.
How to add new products?
Of course, you shouldn't add your new products in any old way. If your products belong to new categories, don't hesitate to create additional categories and highlight them on your website to inform visitors about your new product. You can also promote them on your social networks to drive traffic to your new Shopify store.
Also, if you are adding a limited edition or limited stock product, it should be placed on the homepage to direct sales towards that particular product.
Don't hesitate to implement measurement tools to establish stable and measurable KPIs; you can notably use HotJar (beware of page slowdowns) and even Google Analytics combined with Google Data Studio.
Improving your Shopify store's customer experience
User experience is one of the essential criteria for Google's SEO in our choices. Optimizing user experience (UX) means putting yourself in the customers' shoes and trying to understand their browsing habits on your site.
That said, a redesign of your site can be done to improve the user experience on your site. To do this, you will review the entire architecture, ergonomics, and graphic design of your site.
An improvement of all these elements will allow you to increase your conversion rates and, by rebound, your turnover.
Increasing sales for your Shopify store
Without a doubt, by working on all the elements we have listed above, this will inevitably lead to an increase in your sales. To better understand how this works, let's briefly return to the notion of SEO.
Indeed, SEO is a process that consists of optimizing a website to promote it in search results. Thus, for a site to be promoted in the results, it must satisfy a certain number of criteria, among which are: a good customer experience, quality content, etc.
Upon closer observation, we notice that redesigning a site improves all the aforementioned criteria. That said, after redesigning your Shopify store, you will notice some time later how your different product pages rebound to occupy the first positions in the search results.
This implies that you will have more visitors to your store. More visitors means more sales.
Better organize your products on your Shopify store
A redesign of your Shopify store will allow you to better organize your products. Indeed, the redesign will allow you to improve the organization of your products, in case you want to transform a single-product store into a multi-product store, this will give you the opportunity to organize them better.
Product organization means that you will create a page for each product, and on that page, you will write a good description for it. Once the page is created, you will group similar products into collections.
Subsequently, you will need to create links between the different pages of complementary products and the pages of substitute products.
This organization will facilitate navigation between the different product pages and contribute to improving the customer experience on your site.
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