How to translate your Shopify store internationally?
As a Shopify store owner, you and your brand have definitely considered expanding your business and selling internationally at some point. And this notably involves the translation of its Shopify store. For this, you can call on an International Shopify Agency.
To increase your sales, your Shopify site and your brand should be available in multiple languages to fit the international community you are targeting. Before wasting time and money on sloppy translations, discover the 3 most effective ways to make your store multilingual.
In this article we will see why it is so important to have multilingual options, if the translation of your Shopify store with a plugin is optimal or if you need to use a professional translator or a Shopify agency.
SummaryWhy is it so important to have multilingual options on your Shopify store?
For starters, diversifying your Shopify site allows you to increase your profit and attract maximum visits. Indeed, by becoming multilingual, Google and other search engines index you locally in the different countries you are targeting. As a result, you are much more visible, you have many more visitors and you therefore make many more sales. Thanks to natural referencing.
In 2020, only 7% of Internet users around the world speak the French language. The remaining 93% represents a vast market to cover in terms of e-commerce. A multilingual site, therefore, gives you a considerable advantage over the competition because it allows you to target a larger part of the world's population.
Another interesting statistic, only 4% of content on the Internet is French, compared to 52.3% in English! This shows that your competitors and other players in your market are positioned in English, and the importance of positioning yourself on multilingual content.
Adding new languages to your Shopify e-commerce allows you to develop your online sales and position yourself as a sustainable player in your industry.
In addition, by offering several languages on your Shopify site, you improve the customer experience of your online store by giving your users the choice of their language and therefore, to get closer to them. You take the step forward, in their place.
Indeed, having an online store is good, but standing out is better. With several language options, you facilitate the relationship between users and your products and you set yourself apart from your competitors who do not take this step forward.
Finally, a multilingual site has more credibility in the eyes of Internet users. This is not new, to make an online transaction, the user needs to trust the seller. By using several languages, you convey a professional image and you reassure Internet users who interact with you. This is therefore an additional chance to encourage them to take out their wallets.
Translate your Shopify site with a plugin
You can use translation Shopify plugins to transpose your Shopify store content. Indeed, there are plugins that work perfectly with Shopify sites. Therefore, you don't need to install new themes or translate it by hand. However, the quality of the translation sometimes leaves something to be desired, and it is easy to make typos that will not go unnoticed by Internet users.
The first drawback of plugins is the time they take to install and configure. Another disadvantage of translation apps is their high cost. Indeed, as long as you use one, you have to pay monthly subscriptions which can sometimes go to several hundred euros.
Finally, opting for a translation application also means installing code in several places to configure it. This operation can be quite complex in case you are not a developer or if you do not master programming well.
Also, plugins cannot import data. They can even less translate blog posts, page titles, tags, etc. This therefore limits their use to a certain panel of pages, such as product pages, and again, not everything can be automatically translated.
Hire a professional translator
It is possible to translate your Shopify site using one or more professional translators. Indeed, human translations far exceed those of applications. They also save you from wasting a lot of time installing and configuring a Shopify plugin.
However, completing a translation requires a lot more time from a human than from a computer tool. Moreover, finding a competent translator is a real obstacle course. Many people make translation errors (sometimes even more than machines). Calling on a professional translator is therefore a time-consuming and budget-intensive option.
Apart from translation skills, you will also need a translator who respects your editorial charter and who therefore knows your brand and the whole universe around it well. The translator will also have to do a study of your market, a skill that he does not necessarily have because it is not his core business.
Finally, in the world of translation, there are very few professionals with sales skills. Yet the primary purpose of your Shopify site is to drive visitors to buy.
Unfortunately, simply transposing your original text into another language is far from sufficient. Because translation is not just a question of language, it is also a question of culture. Each country has its codes and what sells in some can make a huge flop in others.
Also remember to adapt your offer to the country you are targeting! You can find a guide to setting up abroad in your blog or by clicking right here.
Translate your site with a Shopify Agency
Using a Shopify agency is probably the best way to get a multilingual site that sells. If any quality translation is supposed to educate a certain audience, e-commerce translation must go further.
Indeed, on Shopify, it's not just about translating words and phrases. It is also necessary to find the right keywords in the target language to put in place to reach the first search results. This is how Internet users will be able to find your products and buy them.
Want to translate your Shopify store and challenge your competitors? It's now by clicking on this button!
I START MY PROJECT!A specialized Shopify agency offers you a copywriting service carried out by Shopify experts who are sure to increase your sales tenfold. In addition, with a specialized agency, you have the possibility of carrying out a market study in the target countries. You then have a quantified estimate of the profit you can make instead of embarking on a potentially unprofitable translation.
In addition to translating your Shopify store, these Shopify experts will also write and translate your marketing emails that you send to customers for abandoned carts, thanking them for an order, etc.
Even more, with a Shopify agency, you can freely express your needs. You are sure to make yourself understood because these e-commerce agencies are used to working with brands that are developing internationally.
Another advantage of Shopify agencies is that their translation does not impact your brand image in any way. On the contrary, you have the certainty that your values are conveyed in the same way in the countries of your choice. They keep your line and editorial charter and reinforce them.
In short, international translation...
The international market offers you an invaluable opportunity to develop your business. Therefore, making your store multilingual allows you to go beyond your national market. This maximizes your reach and sales potential.
Also, to translate your Shopify online store into the language you want to target, you have a variety of methods to choose from. Given the arguments mentioned in this article, we advise you to opt for a Shopify agency that will be able to guide you in creating your international strategy.
Finally, consider the great benefits of having an experienced business partner to help you optimize your translation processes and reduce your costs. Support from a specialized Shopify agency saves you valuable time and money.
Do you want to create your ideal website and build your online future now, thanks to Shopify? Let's go !
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