Shopify & Tik Tok: The Secrets of their Surprising Alliance!
The leading e-commerce platform Shopify and the most popular app among young people have just teamed up! The two digital giants, who have seen record usage since the beginning of the year, have decided to join forces! Each being an expert in a complementary field. To learn more, discover the excellent Guide: "Earning money on Tiktok" - Winning Strategy in 2022
What changes with this alliance?
It is now possible to buy products or clothes directly from TikTok videos. With a single click on an ad, you will be redirected to the Shopify store to place an order. Basically: a very smooth transition between TikTok content/advertising and the Shopify store/purchase.
The big plus: Everything can be managed from the Shopify interface. A TikTok ad management application has been added to the Shopify interface to make it easier to manage everything.

Not yet in Europe
Unfortunately, we will have to wait on this side of the Atlantic. For now, this partnership is only available to stores located in the USA. Yes, it's frustrating. But we're crossing our fingers that it will be available here soon!
Especially since...
$300 of Free Advertising!
A $300 credit is offered to merchants who want to start advertising on TikTok. This is to encourage Shopify sellers to get started on TikTok! (and sustain this partnership). We don't yet have information on whether this offer will also be available when it launches in Europe, but we hope it will be!
PS: If you're considering switching to Shopify and would like your store ready for the launch of the TikTok-Shopify partnership in Europe. Comment Shopify below this article. And I will contact you to discuss how to help you! ;)