Magento ou Shopify pour sa boutique en ligne ? - Tamara Agency

Magento or Shopify for its online store?

The CMS universe can be a veritable jungle, it is difficult to navigate in it, and to find relevant information on each CMS, especially when it comes to the defects of these CMS disputes.

Among the CMS that specialize in E-commerce, we can mention the two solutions that are Magento and Shopify, and it can be difficult to find information on both without coming across sponsored articles that make the apology for a particular solution.

But then, should you choose Magento or Shopify for your online store? Should we do a Shopify migration ? In this article we will see the different attractions that solutions can have, but also their shortcomings. We will start by digging a little Magento, to understand it and see the limits offered by the solution. Then we will see what Shopify is and how it is used. We will finally try to understand why so many brands are turning to Shopify rather than Magento.

Summary

The Magento CMS, a limited tool.

Understand the Magento CMS and its universe

Launched in 2008, Magento is a free e-commerce solution written in PHP. Open source platform, it works with various PHP frameworks such as Symfony and Laminas. Magento was acquired by Adobe Inc in 2018 and registers more than 100,000 stores on its platform. Today, the initial "Magento 1" platform has been replaced by a more robust "Magento 2" version which has full integration with Adobe Experience Manager and the Adobe suite.

The takeover of Magento by Adobe signals for Adobe its momentum in the race for e-commerce. It is today with Adobe Experience Manager, that Magento has been integrated, and allows to manage unified customer experiences on all platforms with its e-commerce thanks to a framework specially created for the occasion by Adobe: the CIF connector .

Magento source code is distributed under Open Software License (OSL) and software installation is free. The basic features of Magento include among others:

• Product management;

• Stock management ;

• Category management;

• Research technology;

• Client service ;

• Promotional tools;

• The customer account;

• Order management;

• Analysis and creation of reports.

The limits of the Magento CMS

Finally, the problem of Magento remains personalization. Indeed the degree of customization offered by the solution (now integrated with Adobe Experience Manager) is very high, and allows you to easily make the link with your designers and your marketers.

However, this degree is so high that you will have to go through a lot of development work, which can be off-putting. Magento, if not used with Adobe Experience Manager, remains a platform that requires a fairly advanced level, difficult to learn and configure.

The number of extensions excluding Adobe Experience Manager is also a disadvantage, the platform is not very rich on this side, and favors the development of new solutions by internal development teams to update and implement the different solutions.

It is also difficult to find a host that supports the Magento solution. In the case of a migration from another CMS to Magento, it is therefore difficult to set up such a migration depending on the host where the old site is hosted.

In conclusion on Magento, if you do not use Adobe Experience Manager, the solution requires technical skills and does not have optimal ease of use to start in online sales. Unlike Shopify, which has an optimized experience for users, Magento (excluding AEM) does not offer an effective page builder, which is not optimal if you want to do without a developer.

Shopify, the tool you need for your brand.

Shopify: what is it?

Shopify is an e-commerce platform in SaaS mode (monthly rental) created in 2006. The site allows individuals and businesses to develop their own online store for a monthly fee.

Shopify has a CMS that allows the creation of a site as well as extensive customization of a theme by the store manager. This customization has the advantage of talking to the creator of the store who can easily modify the elements he wants, but also the developers (if there are any) who also have a wide possibility of customizing the solution.

Using Shopify to create an online store might be the right solution for you if you're looking for some ease of use. The platform has a stock and inventory management system, reports and an analytical section to measure the performance of your site, simple payment management that does not require the installation of additional plugins like on Wordpress, the management of customer sheets, the management of product sheets, as well as the creation of newsletters and email marketing.

On the technical side, you don't have to worry too much about it. Your Shopify site is normally well optimized so as not to leave any bugs or security vulnerabilities on your site.

Shopify has different plans to suit your needs. The smallest package being 29€ per month and leaving you a certain margin to grow your e-commerce. You then have the option of customizing your plan with Shopify Plus, which is aimed at Shopify stores with a certain turnover.

Today Shopify supplies more than a million shops in the world, and is gradually eating away at the market share of the various CMS which are no longer kept up to date and which no longer develop functionality. Shopify is constantly renewing itself and recently at the end of summer 2021 signed a partnership with TikTok (only available in the United States) which offers a certain amount of advertising on the platform. A great way to start social media advertising.

In addition to all these advantages, Shopify has its own service providers: Shopify experts who are responsible for supporting you in the realization of your project and its content management.

Shopify basically means creating a Shopify account, putting content, products, a payment method, legal notices and voila! Its use is very simple and practical.

Do you want to create your ideal website and build your online future now, thanks to Shopify? Let's go !

I START MY PROJECT!

Shopify, a tool adapted to each brand.

Shopify competes for innovation and creativity. To satisfy customers from all walks of life, the application has many versions, from simple to more advanced. Beginners easily get started with the first "Basic Shopify" version. The most experienced find satisfaction with the Shopify & Advanced version and wholesalers and large companies are satisfied with “ Shopify plus ”.

Shopify offers more than one asset to its users. The platform allows easy customization of themes and a comfortable and efficient Back-Office optimized to focus on sales and brand strategy.

With a mountain of extensions and plugins, the experience is optimized by experts. Shopify extensions have their own marketplace which allows you to find what you are looking for, and not to develop the solutions you need from 0 with the help of a developer.

Themes are also easy to find. Shopify has a number of free themes, but paid themes that offer a more premium experience are not uncommon. On the contrary, these are the themes that are the most highlighted by the platform and which have a high capacity for customization.

The site is fast, ergonomic and offers the possibility of stalling the store on many solutions and internationally.

A Shopify Agency for your brand needs

It's not enough to create a Shopify account to get a quality Shopify store. What good will it do you to have a shop that no one visits? The Shopify agency is here to help drive traffic to your platform . To do this, it puts an emphasis on elements such as the content of your e-shop (product sheets and other writing), netlinking (links to your site) and the structure of the pages.

Regarding netlinking for example, a Shopify agency contracts various partnerships with websites to obtain the best links for your site. Content is also a key element of SEO. Indeed, there are certain keywords that must be included in the texts so that they appear among the first results on search engines like Google. This is called SEO, which is a discipline in its own right on Shopify .

The agency is there to highlight your products, to publicize your store and increase your turnover in addition to taking care of the branding of your brand. A Shopify agency helps brands on Shopify develop, maintain, and optimize their site. They improve the visitor experience and help your site grow internationally.

Finally, Magento or Shopify
for my brand?

In conclusion, we can see that the two solutions are not aimed at the same target at all. At Tamara Agency, we recommend Shopify, which in our opinion is the best alternative compared to Magento, for a more informed and more web development oriented audience. Magento is aimed at large structures with very specific needs and used to working on a certain hierarchy.

Shopify is for disruptors, inventors, and performers. Beginners as well as experts find it and use Shopify for its ease of use.