Collect leads before creating a Shopify site
Creating an online store on Shopify offers many advantages. However, to achieve online sales, you need to adopt a good marketing strategy and know how to attract customers.
The first step in this strategy should be lead generation, as leads represent a pool of potential customers.
Therefore, to maximize your chances of success, it's essential to get a head start by collecting as many leads as possible before creating your Shopify site.
In this article, we will look at what a lead is, how to collect as many as possible well before the creation of your Shopify site, why they are essential for the success of your Shopify site, and finally, how to convert them into customers and determine if they are mature.
What is a lead?
• A lead is a commercial contact who is a potential customer.
• Collecting them is an essential step to gaining customers for your site.
• It is important to generate interest or attract visitors' attention to convert them into leads.
In the world of digital marketing, the term lead refers to a commercial contact who is potentially a customer.
In other words, when a person shows interest in a company by filling out a form, liking something, or downloading a video or brochure on a website, they de facto become a lead.
One of your main objectives to achieve your sales ambitions is to generate these warm prospects, which you can convert into customers. Because collecting these prospects is an essential step to successfully acquiring customers.
Thus, you will have their contact information, without knowing their needs and expectations regarding your site. The next step will therefore be to generate interest or attract visitors' attention to convert them into potential customers.
How can you collect as many leads as possible well before creating your Shopify site?
• Gather as many leads as possible by creating a Landing Page, which will capture prospect information.
• Create your editorial calendar on social media,
• Create a lead magnet to capture emails.
To ensure the success of your online store on Shopify, it's reassuring to get a head start by gathering as many leads as possible before your site's launch. You simply need to create a landing page where your prospects will land and fill out a form to be contacted later. Here is an example of a landing page or a form that completely guides visitors to enter their information.
The goal is to encourage visitors to sign up for an email list to receive notifications when you start marketing your products. Their registration makes them your first leads.
To make your landing page captivating, remove unnecessary images and comments, get straight to the point, be precise, concise, and convincing.
Create your editorial calendar on social media. Most internet users use social media to search for the products they need.
That said, you can therefore create your own editorial calendar which is an excellent way to find potential customers. In addition, you can also create a lead magnet or premium content (content accessible only after submitting a form) to capture emails.
The lead magnet can also be a discount voucher that the prospect can use when your Shopify store is online.
Why are leads essential for the success of your Shopify store?
• Leads represent your potential future customers
• A business grows faster when a lead generation strategy is in place.
• The most important step is to convert these leads into potential customers.
The lead represents the first step a visitor takes towards your company, by giving you their name, profession, and even their references. These so-called "warm prospects" are important because they are your potential future customers. Generating leads should be one of your main levers for your Shopify e-commerce.
Indeed, it has been shown that "companies that generate 60% of their warm leads online will grow 4 times faster than those that do not have a lead generation strategy," according to Hingemarketing 2018.
Your challenge after generating leads will be to do everything possible to convert these warm prospects into customers. To do this, you need to regularly feed their interests with information that may interest them.
This information can be discounts, a newsletter, exclusives... This is called Lead Nurturing. It's about helping a prospect progress through a sales funnel.
Indeed, the form you previously set up is the beginning of a long sales funnel that can bring you a lot!
Want to create your ideal website and build your online future now, thanks to Shopify? Let's go!
I'M STARTING MY PROJECT!How to convert your Lead into a customer, and know if they are mature?
• To know if a lead is mature, it must be qualified with a score.
• Qualifying means determining if they can actually make a purchase decision.
• To qualify your prospects, it is essential to establish lead scoring.
After converting visitors into leads, these leads must be converted into customers by qualifying them. This means determining if the visitor who showed interest in your future site can make a purchase decision: this makes them a qualified and mature prospect.
From there, as previously announced, a long and sustained effort will begin (we will nurture prospects with offers, discount vouchers, etc.) and continue until their conversion.
To qualify your potential future customers, your sales team or you must define a Lead Scoring, which means assigning points to each warm prospect based on their actions on your site. This is done using automatic marketing tools that you can directly manage from your Shopify dashboard.
This score will then allow you to trigger targeted actions when a prospect reaches maturity. You can also retarget your old customers to retain them.
In summary, collecting leads before creating your Shopify site:
• A lead is a commercial contact who is a potential customer; hence the need to collect them by converting visitors into leads.
• To collect these prospects before launching your Shopify site, you need to create a landing page to gather visitors' personal information, an editorial calendar on social media, and a lead magnet to capture emails.
• "Companies that generate 60% of their online prospects generally grow four times faster than those that do not have a lead generation strategy," hence the need to make generating these warm prospects a priority.
• To convert your potential future customers into customers, it is necessary to qualify them by establishing lead scoring.
Want to create your ideal website and build your online future now, thanks to Shopify? Let's go!
I'M STARTING MY PROJECT!