Le Growth Hacking peut il aider votre boutique e-commerce ? - Tamara Agency

Can growth hacking help your e-commerce store?

The world of e-commerce is becoming more and more active over time. There are more than 200,000 e-commerces in France and the number is all the more growing since the coronavirus pandemic has raged.

Thus, digital competition becomes much tougher. As a result, new techniques are being tested by e-merchants to boost the profitability of their online store or create a site that stands out from the others.

This is how we note the breakthrough of a new branch to be integrated into its Shopify marketing strategy for e-commerce called Growth hacking, which aims to accelerate the growth of the activity of startups or innovative SMEs in lower cost. .

In this article we will see what is the difference between Growth Hacking and Digital Marketing, how to set up your online store Growth Hacking way, and what are the advantages of Growth and its limits.

What is the difference between growth hacking and digital marketing? ?

Growth hacking and growth marketing are defined as the growth activators of a company or start-up. A growth marketer will do everything to push the company to growth, and his field of action is quite wide as there are possibilities and "hacks" to master to activate the growth levers of a company.

The growth hacker attempts to optimize the conversion funnel by optimizing each stage of this cycle through experiences that help grow the business. This requires the analysis of user behavior, but also tools, purchasing levers etc...

This new technique is often confused with digital marketing. Digital marketing is about finding new customers through digital channels while the skills of a growth hacker are used on a larger scale than just customer acquisition, even though that is their primary mission.

Growth Hacking is most often used in a Start-Up environment, in companies which are entering a market and which do not necessarily have the budget to carry out mass advertising campaigns. They must then use disruptive techniques to talk to their target, thanks to the Growth Hacker.

• Growth Marketing can be defined as the activator and the constant search for growth of a company or startup.

• Digital marketing is about finding new customers through digital channels and driving them to loyalty.

• The role of a growth hacker is not limited to the perpetual search for new customers.

Growth Hacking is more often used in a Start-up environment.

How to set up your Growth Hacking-style online store? ?

Creating an online store can sometimes be a real obstacle course, especially since starting from 0, when a multitude of players are already competing for the first position can be off-putting.

Growth hacking allows you to position yourself where your competitors are not there, and therefore to be a step ahead of them, where they are not there. This is the best way to break into the market you are targeting.

Above all, make sure you have a well-made e-commerce site that gives confidence and is easy to use, without this, you may use all the growth techniques in the world, but you will never be able to convert. So for that, call on a Shopify Expert Agency , who will be able to advise you on your online store.

The first step will therefore be to carry out a very large competitive study to clearly define the communication and media of your competitors. They cannot be everywhere, they necessarily have a flaw. Search, find, analyze.

The second step will be to find these disruptive platforms and media on which your competitors are not. Search by doing monitoring work on LinkedIn, newsletters, and also monitoring blogs. For example, chillhouse can be a great way to develop your monitoring with members of your networks and special events with your customers.

The third step is an analysis step. Once you've found your disruptive media, it's time to sort them out. Of course, not all of them are destined to break through, so rank them according to their prospect re-entry potential, and then cross-reference them with those your competitors are using, then you will now have a list of channels to use to press the levers of growth of your site.

The fourth step will be to develop a strategy based on the media you have chosen. Determine your brand strategy via these platforms, put it into practice, and once you have your first results, optimize the customer journey and see the long term by developing partnerships.

One of Growth Hackers' favorite techniques is testing, and it's super important! It is by dint of testing that we optimize, so remember that the more you test, the more results you will have on your growth and your turnover!

• Ensure that you have an optimized e-commerce site thanks to a Shopify Expert Agency .

• Apply our Growth Hacking plan to get results.

• Always do testing / A/B testing to see which techniques work and which don't.

Do you want to create your ideal website and build your online future now, thanks to Shopify? Let's go !

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What are the pros and cons of growth hacking? ?

From the outset, we must differentiate between growth and profitability. Growth is the fact that the company increases its number of users or customers, profitability refers to a much more financial aspect: the fact that the company brings money to investors, and in this case, that it makes money for you as an online store.

On the one hand, Growth Marketing allows you to activate the growth levers of your business, and trains you a lot on the background of your brand. You will learn a lot about your competitors, about yourself, and about the purpose of your business.

But on the other hand, growth hacking has its limits and pitfalls to avoid. This discipline does not interfere with the profitability aspect of your online business, and it is up to you to control this growth.

Never forget that, you have to be able to provide for healthy and serene growth, the profitability of which makes your project sustainable. So generate growth, yes, but not without profitability, which constitutes the survival of your project.

Also, growing too fast, and/or too big, can cause you problems, especially in terms of the scalability of your store. I am thinking in particular of parcel shipments, supply problems, accounting which can take up a lot of your time and money at the slightest error. Will you be able to manage this influx of orders without negatively impacting the channels behind your store?

So even if growth hacking has its indisputable advantages, keep in mind only one thing, you must be profitable for your project to last in the long term!

Growth Marketing has many non-disputable advantages that activate your store's growth levers.
Growth hacking is not the search for profitability!
You must be able to support healthy growth and sustainable profitability.
You need to stay profitable to sustain your business.

In summary... Growth and e-commerce? ??

Congratulations, you have started selling your products and/or services through your own online store. Now you need to activate your growth levers, and you can do it with Growth Marketing. Growth Marketing and the growth lever for your business.
To activate the growth of your store with Growth Hacking, you must 1. study your competition, 2. find communication channels where they are absent, 3. sort these channels according to their potential for profitability, and 4. carry out tests and optimize these results.
Never forget that your growth does not mean your profitability (even if they generally go hand in hand), and that you must support healthy growth so profitability makes your project sustainable. too fast and/or too big growth can cause you to lose your footing and set in motion mistakes, which will cost you time and money.