Que faire sur sa boutique Shopify à noël ? - Tamara Agency

What to do on your Shopify store at Christmas?

Christmas is one of the most celebrated holidays in France and Europe. One of the traditions that accompanies this holiday is the sharing of gifts. This is therefore an opportunity for all Shopify stores to shine and offer their customers great deals ! Of course, you normally already have a Shopify marketing strategy in place, but nothing beats a little reminder!

Studies have shown that the majority of French people prepare their Christmas purchases online even if some do not actually do so. This is why it seems wise for the owners of online stores, more precisely Shopify stores, to prepare well what they will do on their online sales site during the holiday season!

In this article we will see what the holiday and Christmas period represents for a Shopify store ; What you can do on your Shopify store at Christmas and how to prepare it.

What does the Christmas party represent for a Shopify store owner? ?

The Christmas party is a celebration during which people give each other gifts. And often, gift ideas run out. In order to find original and rare gifts, many French people turn to online sales sites such as Shopify stores .

This is why this time of year is when online businesses achieve their biggest turnover of the year . In recent years, this influx on online sales sites has been all the more important as the coronavirus pandemic amplifies this influence .

Indeed, despite the lifting of the confinements, to avoid being contaminated, many prefer to do their Christmas shopping online .

• To find original gift ideas, most French people turn to online sales sites like Shopify stores .

• Christmas is the time of year when shopify store owners make their biggest sales.

• The crowds on shopify stores will be all the more important as the corona virus pandemic imposes physical distancing`

What to do on your shopify store at Christmas? ?

Given the influx that the Christmas party brings to Shopify retail stores, a Shopify store owner will need to be able to handle the spike in traffic that equates to an increase in demand.

If you have a shopify store, you should also make sure that you have consulted your shopify sales reports beforehand, in order to know your star products. You can then prepare sufficient stocks of goods to notify your supplier and anticipate your sales during the holiday season.

At Christmas, offer in the first line with small reductions, your products on which you release a bigger margin. You will be able to increase your average basket !

Don't forget to make gift cards, much in demand, which will also save you time and money!

You can also participate in online Christmas markets that will help you gain visibility.

• Given the crowds generated by the Christmas party, you must be able to manage the peak in traffic observed that day.

• At Christmas, you must have a sufficient stock of your star products.

• Make gift cards.

Do online Christmas markets.

How to prepare your Shopify store in advance to be ready on D-Day? ??

To achieve an interesting turnover at Christmas, you have to start preparing your Shopify store very early, so in September / October, from the end of quarter 3 to prepare for quarter 4 precisely ! You will need to form a team to help you manage the large flow of purchases during this period.

However, don't forget that there are also many online sales sites like yours that sometimes offer the same products as you. It is therefore advisable to make a study of the competition to avoid last minute problems.

To attract customers to your store, anticipate special promotions for Christmas. In addition to the reductions offered to customers, you can also offer a gift to your customers, in particular a complementary product to what they have purchased, or a digital gift such as an ebook with cooking recipes for New Year's Eve.

• Build a team from October to help you manage the large flow of purchases during this period.

• Make special promotions for Christmas in advance.

• Offer a physical or digital gift to your customers.

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How to decorate your online store for Christmas? ⚜️

Decorating your shopify store for Christmas means giving it a festive atmosphere in Christmas colors, so that customers feel at home. You can also create a graphic card decorated for the occasion with fir trees, Santa Clauses, garlands, queens, snowmen, etc.

Do not hesitate to call on a graphic designer for a better rendering. Also think about creating advertising visuals exclusive to Christmas, original, attractive and festive that will direct your customers to your star products. To better arouse the interest of your visitors, be sure to change the decorations of your shop regularly!

• Decorate your shopify store with Christmas colors.

• Create a special Christmas graphic card.

• Produce advertising visuals especially for Christmas.

How to prepare your Shopify store for Christmas? (In summary) ??

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• The Christmas party allows shopify store owners to achieve their biggest turnover of the year.

• At Christmas, you will need to have sufficient stocks of your star products, put your A products first and prepare gift cards.

• From September / October, you will have to build a team, promote and offer gifts to your customers

• In order to attract customers and trigger purchases, it is important to decorate your shop in Christmas colours, then create advertising visuals especially for Christmas.